5+
Years in design
Building brand identities, design systems, and product interfaces.
About Andreza
Product design, software & visual craft.
I'm a designer and builder based in Brazil with over 5 years of experience crafting digital products, visual systems, and high-impact web experiences.
Most recently at Rocketseat, Brazil's largest coding edtech, I led discovery on conversion and retention flows for 220K+ users. I read data as evidence, not decoration, and I don't design a screen before I know what I'm testing. That range, brand craft rooted in a design background, growth instinct, and product discovery, is what I bring to every project.
100+
Projects shipped
From tech marketing campaigns to fullstack SaaS platforms.
3
Beatutiful cats
Key animal contributions called Luna, Bebê and Roberto🐱
100%
Code & craft
Designing with Figma and building directly with React, Next.js, and Tailwind.
Experience
A timeline of roles, companies, and key systems I've contributed to building.
Product Designer
2022 — 2026
Grew from Junior Graphic Designer to Product Designer at Brazil's largest coding edtech (220K+ users), evolving from visual execution to discovery ownership of critical conversion and retention flows across Product and Marketing squads.
- Home & Dashboard Redesign: Led discovery and redesign of the core lesson-resumption component, applying media-first hierarchy and narrative progress (Goal-Gradient Effect); validated in beta with zero friction reported for resuming lessons.
- Conversion Optimization (CRO): Restructured the Consumer Week checkout flow with a modal-based filtering system, resolving a critical funnel bottleneck and achieving a 2.25% interaction rate.
- Mobile-First Traffic Strategy: Led redesign proposal for paid traffic campaigns (Instagram), projecting up to 40% reduction in cognitive friction through urgency hierarchy and above-the-fold optimization.
- Design System Foundations: Structured design documentation in Figma and Notion, establishing reusable standards that streamlined team execution across 45+ events and 100+ digital campaigns.
- Cross-functional Partnership: Collaborated closely with CRM and Copywriting to translate core communication strategies into high-converting product assets.
Product DiscoveryDesign SystemsCROMobile-FirstSoftware DesignEdTech
LucenaOS (Food Service SaaS)
Lead Product Designer
2025
Designed a high-density B2B restaurant management platform from 0 to 1, cutting inventory logging time by 42%.
B2B SaaSDesign System0 to 1
Visual Designer
2021 — 2022
Drove simultaneous art direction, visual design, and product landing page architecture for national and global brand accounts, including Oster, Graco, Zorba, McCain, Tecfil, and Tensor.
- Product Page Architecture: Restructured e-commerce and product pages for Oster and Graco, turning inconsistent layouts into scalable, repeatable modules through team interviews and root-cause discovery.
- Brand Style Guide Systematization: Organized dedicated brand style guides for high-volume accounts, eliminating visual drift and streamlining landing page rollouts across multi-client workflows.
- Iterative Feedback & Clarity: Refined page hierarchies and content density based on stakeholder interviews, cutting rework and improving consistency across commercial landing pages.
- Multi-Brand Art Direction & UI: Led art direction and UI for digital campaigns, social editorial calendars, and institutional collateral, adapting design language to each brand's specific identity guidelines.
Visual DesignLanding PagesBrand SystemsArt DirectionE-commerce UI
Education & Continuous Learning
